LONDON – The 16th annual MSP Channel Awards, formerly known as the SDC Awards, celebrated groundbreaking innovation and excellence across the IT channel at a vibrant gala event in London City.
Rebranded to reflect the growing dominance of managed services in digital transformation, cybersecurity, cloud, data management, and automation, the awards brought together hundreds of channel professionals to recognize the companies, partnerships, and individuals shaping the future of enterprise technology.
Hosted by Angel Business Communications, the evening highlighted project excellence, technological breakthroughs, outstanding service delivery, and the people-first culture powering the industry forward. With managed services at the heart of modern IT delivery, this year’s winners demonstrated how innovation, resilience, and collaboration are raising the bar for customers worldwide.
AI & Automation Project of the Year
LapSafe claimed the prize for the world’s first AI Smart Locker. Built on the company’s trusted legacy and proprietary ONARKEN® platform, the solution introduces advanced AI-driven intelligence that transforms secure device management for education and enterprise environments.
AI or ML Innovation of the Year
Kaseya earned top honors with Kaseya 365 Ops, the latest addition to its flagship AI-powered, all-in-one IT management and cybersecurity platform designed specifically for IT teams and Managed Service Providers.
Backup & DR Innovation of the Year
ExaGrid took home the award for its unique Tiered Backup Storage architecture featuring a front-end Landing Zone, non-network-facing Repository Tier, true scale-out design, and comprehensive security – delivering the benefits of primary and deduplication storage without the typical drawbacks.
Channel Company of the Year
Sophos was named Channel Company of the Year for continually evolving to combat the most advanced cyber threats, protecting more than 440,000 organizations across 150+ countries with best-in-class managed and self-managed cybersecurity solutions.
Channel Leader of the Year
Chris Whitley of Check Point Software was recognized for his exceptional leadership across EMEA, blending strategic vision, transparency, and a partner-first approach that builds lasting trust in a competitive landscape.
Cloud Services Platform of the Year
Veeam won with Veeam Data Cloud Vault, reinforcing its position as the global #1 leader in data resilience and empowering organizations to achieve radical resilience across cloud, virtual, physical, SaaS, and Kubernetes environments.
Cloud Transformation Project of the Year
TMB Systems secured the award for modernizing IT infrastructure across a 40-hotel group using Microsoft Entra ID, eliminating legacy Windows Server 2012 risks while advancing sustainability and reducing hardware dependency.
Cloud/Value-Added Distributor of the Year
Infinigate Cloud triumphed by igniting MSP growth through a security-first cloud distribution model backed by over 25 years of expertise, proving that partner success is the only true measure of its own success.
Communications & Networking Project of the Year
Hyve Managed Hosting won for its strategic partnership with Digital Realty, leveraging ServiceFabric™ to access 300+ global data centers and dramatically expand capacity and resilience for enterprise customers.
Cyber Resilience Innovation of the Year
Opengear took the prize with the CM8100-10G-5G console manager, integrating 5G cellular technology to deliver always-on, low-latency connectivity critical for AI, IoT, and cloud-driven infrastructures.
Cyber Resilience Project of the Year
Vizst Technology earned recognition for transforming Crew Clothing Company from legacy-bound operations to a secure, efficient leader in British retail through comprehensive cyber resilience modernization.
Cyber Resilience Vendor of the Year
CyberGlobal was honored for redefining resilience by equipping MSPs with lifetime access to enterprise-grade SOC, penetration testing, and compliance services – all without hidden fees or recurring charges.
Cybersecurity Innovation of the Year
Hornetsecurity claimed victory with its AI Cyber Assistant, a powerful new toolset within the 365 Total Protection Plan 4 that boosts threat detection and response using advanced artificial intelligence.
Cybersecurity Project of the Year
Intergence won for delivering enhanced, proactive cyber defense to Tendring District Council, safeguarding sensitive resident data and ensuring uninterrupted delivery of essential public services.
Cybersecurity Vendor of the Year
OpenText Cybersecurity secured the award through multibillion-dollar investments that have built an integrated, purpose-driven portfolio addressing today’s relentless and evolving threat landscape.
Data Management & Analytics Innovation of the Year
Zoho triumphed with an AI-rich upgrade to Zoho Analytics, introducing over 100 enhancements including diagnostic insights, predictive analytics, and automated report and dashboard generation.
DEI/ESG Programme of the Year
Nebula Global Services was celebrated for embedding source-local, source-responsible, and source-ethical practices that create measurable positive impact across channel communities and future generations.
Digital Transformation Project of the Year
Schneider Electric and Advanced Power Technology (APT) won for modernizing Queen Mary University of London’s data center with a resilient, scalable, and sustainable district-heating integration that powers world-leading research.
Distributor of the Year
Arrow ECS earned the title through its dedicated MSP team and ArrowSphere platform, delivering specialist expertise and simplified cloud management across a portfolio of more than 100 leading vendors.
Emerging MSP of the Year
SOTS – Support on the Spot Limited stood out with its security-first, all-device IT support model that brings enterprise-grade service and rapid response to organizations of every size.
IT Reseller/VAR of the Year
Vizst Technology claimed the award for staying relentlessly focused on people, purpose, and partnerships while delivering £10M+ in enterprise-level outcomes with agility and values-driven service.
Marketplace Channel of the Year
Pax8 was crowned for redefining the industry with bold vision, thought-leadership initiatives, and a future-focused marketplace that challenges legacy mindsets and accelerates partner growth.
MSP of the Year (EMEA)
TMB Systems took home the EMEA prize as a hospitality-sector specialist delivering tailored 24/7 co-managed IT and cybersecurity services from its Christchurch, UK headquarters since 1989.
MSP of the Year (UK)
Advania won UK honors by putting people at the heart of technology, combining empathy and expertise to serve 9,500 customers with a “never lose a customer” commitment across 1,600 employees.
MSSP of the Year
Littlefish secured the award with its people-powered, AI-enhanced cybersecurity solutions and explosive 360% revenue growth since launching its dedicated MSSP arm in 2019.
Remote Monitoring & Management Tool of the Year
N-able triumphed with upcoming Vulnerability Management features for N-central and N-sight, empowering unified endpoint management across all major operating systems with automated identification, prioritization, and remediation.
Specialist MSP of the Year
TMB Systems Ltd again claimed victory for its deep hospitality expertise and 24/7 co-managed solutions purpose-built for hotels, brands, management companies, and operators.
Storage Hardware Innovation of the Year
ExaGrid won for its Tiered Backup Storage with disk-cache Landing Zone, cost-effective Repository Tier, and scale-out design supporting up to 6PB in a single system with built-in ransomware recovery.
Storage Project of the Year
Pure Storage earned recognition for its CERN openlab partnership, advancing flash storage research to meet the massive data demands of the Large Hadron Collider and future particle-physics breakthroughs.
Storage Software / Management Innovation of the Year
StorMagic took the prize with SvHCI, a rapidly resurrected full-stack hyperconverged solution launched in under six months to capitalize on post-VMware-acquisition market opportunities.
Storage Vendor of the Year
ExaGrid completed a dominant night by winning as the largest independent backup storage vendor, offering unmatched performance, scalability, security, and economics across 25+ leading backup applications.
Technical or Service Excellence Team of the Year
Rejuvenate IT was celebrated for blending deep technical expertise with genuine care, ISO 9001:2015 certification, and a human-first approach that delivers peace of mind to every client.
Vendor Channel Programme of the Year
Lenovo won for Lenovo 360 for MSP, a comprehensive framework launched in September 2024 that equips managed service providers with tailored tools, incentives, and support.
Vendor Marketing/Enablement Initiative of the Year
Sophos closed the winners list with its MSP Community Days initiative, fueling rapid program growth and deeper partnerships through education, collaboration, and real-world value delivery.
The MSP Channel Awards were proudly sponsored by ExaGrid, Schneider Electric, Gamma Telecom Ltd, Hornetsecurity, Cyber Global SRL, OpenText and Lenovo. Their support helped recognize excellence and innovation across the managed services ecosystem.
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