Organizers of the EMECEXPO leading international exhibition dedicated to e-commerce, digital marketing and digital growth, announced that the 2026 edition will take place from December 3 to 5 at the Casablanca International Fair (OFEC) in Morocco.
Expected to attract more than 25,000 attendees from across Africa and beyond, EMECEXPO 2026 will bring together e-commerce brands, retailers, merchants, digital agencies, fintech companies and technology providers to explore the future of digital commerce. The three-day event combines a major exhibition with high-level conferences, practical workshops and extensive networking opportunities.
“This is the premier platform where the ecosystem meets to exchange ideas, discover cutting-edge solutions and forge partnerships that drive real business growth,” said an EMECEXPO spokesperson in a statement. “From established retailers to emerging startups, participants will gain actionable insights tailored to the African and global digital economy.”
The event has established itself as the No. 1 gathering for professionals in digital marketing, e-commerce, retail and merchant payments. Payment providers and fintech innovators will connect directly with merchants, small and medium-sized enterprises (SMEs) and retail leaders seeking practical tools to scale operations and improve customer experiences.
Over 120 exhibitors, 50 speakers and 40 startups from more than 17 countries are expected to participate. The diverse program will feature real-world case studies, trend analysis and discussions on pressing topics including mobile commerce, cross-border payments, artificial intelligence in retail, data-driven marketing, logistics optimization and sustainable digital practices.
Morocco’s strategic position as a gateway between Europe, Africa and the Middle East makes Casablanca an ideal host for the event. The North African nation has seen rapid digital transformation in recent years, with growing internet penetration, expanding mobile payment adoption and a young, tech-savvy population eager to participate in the digital economy.
Industry analysts note that Africa’s e-commerce sector is poised for significant expansion. Improving digital infrastructure, rising smartphone usage and supportive government policies across several countries are creating fertile ground for innovation. EMECEXPO aims to accelerate this momentum by facilitating knowledge transfer and collaboration between local players and international experts.
Attendees can expect dedicated tracks on digital marketing strategies, e-commerce platform optimization, fintech solutions for SMEs, and the integration of emerging technologies such as blockchain and AI into retail operations. Workshops will provide hands-on training, while the exhibition floor will showcase the latest tools and platforms designed to help businesses thrive in competitive markets.
For startups, the event offers valuable exposure to investors and potential partners. The presence of established brands alongside early-stage companies fosters an environment of mentorship and opportunity that has proven beneficial in previous editions.
EMECEXPO’s focus extends beyond Morocco to the broader African continent and international markets. With digital commerce becoming increasingly vital to economic development, the gathering serves as a strategic meeting point for stakeholders looking to tap into Africa’s growing consumer base and entrepreneurial spirit.
Organizers encourage early participation to secure access to premium networking sessions and limited-capacity workshops.
As the digital economy continues to reshape global commerce, events like EMECEXPO play a crucial role in equipping businesses with the knowledge and connections needed to succeed. The 2026 edition promises to deliver high-impact insights and partnerships that will influence digital strategies across the region for years to come.
The Gignomist is the official media partner of EMECEXPO, supporting the event’s mission to amplify innovation, leadership and diversity in the global digital marketing ecosystem.
